Case Studies

Design Process

What others say

Resume

About Me

Hi! I'm Shruti 👋

Product Designer with 5+ years of designing inclusive B2B SaaS products.

Product Designer with 5+ years of designing inclusive B2B SaaS products

👩🏻‍💻 Designing at Cisco

📍 Based in Toronto, Canada

Designing the New User Onboarding Experience

How did we design the onboarding experience for new users, and what were the key challenges and solutions?

View Case Study

User Satisfaction

60%

User Adoption

40%

Designing the New User Onboarding Experience

How did we design the onboarding experience for new users, and what were the key challenges and solutions?

View Case Study

User Satisfaction

60%

User Adoption

40%

Unified Policy Management for Optimized Deployment

How did the streamlined template deployment process impact user satisfaction and productivity?

View Case Study

Usability

85%

User Retention

70%

Unified Policy Management for Optimized Deployment

How did the streamlined template deployment process impact user satisfaction and productivity?

View Case Study

Usability

85%

User Retention

70%

Designing a Scalable Design System

How did we establish a comprehensive design system to streamline our design processes and enhance consistency across our product suite?

View Case Study

Designing a Scalable Design System

How did we establish a comprehensive design system to streamline our design processes and enhance consistency across our product suite?

View Case Study

Designing the New User Onboarding Experience

How did we design the onboarding experience for new users, and what were the key challenges and solutions?

View Case Study

User Satisfaction

60%

User Adoption

40%

Unified Policy Management for Optimized Deployment

How did the streamlined template deployment process impact user satisfaction and productivity?

View Case Study

Usablity

85%

User Retention

70%

Designing a Scalable Design System

How did we establish a comprehensive design system to streamline our design processes and enhance consistency across our product suite?

View Case Study

Design Process

I design products from concept to reality. My design process focuses on deep user understanding and innovative solutions, ensuring every step aligns with user needs and business goals.

01

Discover

I ignite innovation by aligning user needs with business objectives. Through collaborative brainstorming, I craft a clear project vision and lay the groundwork for design excellence.

Define

I work with the research team to help conduct thorough market research and user interviews to gain deep insights into the target audience and identify design opportunities.

02

Develop

I create user-centric designs through rigorous testing and analysis. By understanding user behaviors and motivations, I deliver designs that drive engagement, inclusivity and exceed expectations.

03

Deliver

I collaborate closely with developers to define design patterns and build functional prototypes, ensuring seamless integration and optimal user experience.

04

Design Process

I design products from concept to reality. My design process focuses on deep user understanding and innovative solutions, ensuring every step aligns with user needs and business goals.

01

Discover

Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

Develop

Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

03

Define

Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

02

Deliver

Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

04

Design Process

I design products from concept to reality. My design process focuses on deep user understanding and innovative solutions, ensuring every step aligns with user needs and business goals.

01

Discover

I ignite innovation by aligning user needs with business objectives. Through collaborative brainstorming, I craft a clear project vision and lay the groundwork for design excellence.

Define

I work with the research team to help conduct thorough market research and user interviews to gain deep insights into the target audience and identify design opportunities.

02

Develop

I create user-centric designs through rigorous testing and analysis. By understanding user behaviors and motivations, I deliver designs that drive engagement, inclusivity and exceed expectations.

03

Deliver

I collaborate closely with developers to define design patterns and build functional prototypes, ensuring seamless integration and optimal user experience.

04

What Others Say…

One of the things that sets Shruti apart is her ability to approach problems from multiple angles and her technical background adds an extra layer of depth to her design proposals

Juan Carlos Pontaza (Sr Director of Product Design)

Managed Shruti directly

Shruti can take intricate concepts and user journeys and translate them into clear designs. This not only makes the design process smoother, but it also ensures that the final product is easy for the users.

Dan Rotondo (Sr Product Design Leader)

Managed and Worked with Shruti

She’s first to jump in when someone needs help, offers helpful and actionable feedback, and always encourages the newer voices on the team to speak up during brainstorming sessions and team show and tells.

Cody Capella (Sr Product Designer)

Works with Shruti on the same team

What stood out most about Shruti was her remarkable skill in managing multiple projects simultaneously. Her strategic approach and effective communication made her a key role in our project successes.

Minchi Hu Chang (Software Engineering Leader)

Works with Shruti on the same team

Shruti made a difference in understanding technical requirements and translating them into a simple yet effective UI to be used by both technical and non-technical users.

Carlos Campos Torres (Sr. Director, Product Management)

Worked with Shruti

Shruti is one of the reasons why work is fun! One of the qualities I admire most about her as a lead and mentor is her ability to offer constructive design feedback while still providing me with the space to explore and develop my own ideas.

Victoria Tu (Product Designer)

Shruti's Mentee on the team

About Me

I transitioned from developing websites to designing products, with a focus on creating seamless and intuitive user experiences. My passion lies in simplifying complex processes and crafting products that work for everyone.

With my background as a developer, I have a deep understanding of what’s possible with technology, which enables me to collaborate effectively with developers. I call this approach “Designer-Developer Empathy,” a bridge that helps me deliver great products.

When I’m not designing, you’ll likely find me hiking, playing badminton, chasing sunsets, dancing, or enjoying a good Netflix binge!

Let's Connect

Feel free to reach out for a design chat or simply to drop a "Hi!" - I'm all ears!

Let's Connect

Feel free to reach out for a design chat or simply to drop a "Hi!" - I'm all ears!

Let's Connect

Feel free to reach out for a design chat or simply to drop a "Hi!" - I'm all ears!